Medical Affairs

For many products and markets commercial success is increasingly driven by quality of data rather than share of voice; timely clinical evidence which supports the value proposition of a medicine is vital. In this dynamic and increasingly regulated external environment Medical Affairs excellence is essential.

At Kinapse we believe that Medical Affairs organisations primarily add value through their ability to understand the likely evidence needs of external stakeholders, contribute to the generation of that evidence, and ensure that it is communicated to the relevant audiences in an appropriate manner. We have worked with Medical Affairs organisations to optimise this by:

Developing global and local Medical Affairs capabilities

Commercial focus is moving to emerging markets and medical teams are expected to play a greater external role. It is crucial that regional and local Medical Affairs capabilities are developed in line with changing priorities.

Establishing responsive and adaptable medical governance support

In an increasingly restrictive regulatory environment, medical governance frameworks need to be centralised to encourage consistency and efficiency. At the same time flexibility is required to meet local requirements.

Enabling optimal use of Medical Affairs resources

There is a growing pressure on budgets. Also, medical teams are focusing their efforts on higher value activities. As a result companies are increasingly looking to outsource transactional medical affairs activities.

Examples of projects include:

Consulting:

  • Design and implementation of Global and Regional Medical Affairs groups
  • Resource modelling for Medical Affairs
  • Process design to optimise cross functional working
  • Medical governance organisation and process design
  • Development of policy around interaction with external stakeholders
  • Capability building in emerging markets
  • Scientific knowledge management
  • Global medical information strategy and implementation

Outsourcing:

  • Transactional Medical Affairs activity outsourcing
  • Training materials development and maintenance for medical teams
  • Product and disease area presentation maintenance
  • Product Q&A maintenance
  • Editing and reference checking of slide set repositories
  • Disclosure of trial results

The following are Senior Members of our Medical Affairs services team: