Market Access

Helping our clients improve patient outcomes worldwide

Market Access, and its key disciplines of HEOR, Pricing and Reimbursement, Patient Advocacy and Government Affairs, has become one of the most in-demand functions of the healthcare industry owing to the growing scrutiny of new products by key decision makers and payers. At Kinapse we help our clients to communicate and deliver treatment value through understanding the cost-risk-benefit triangle, so that they can increase reimbursement opportunities and patient access while optimising price and uptake of healthcare products and services.

At Kinapse, we work with our clients to:

Build industry-leading Market Access functions

We help clients design Market Access structures and interfaces which ideally support organisational and portfolio demands, and identify the optimal level of resourcing and systematically build capabilities. Kinapse is well placed to provide these services because we understand through our own coverage of the pharma development and commercialisation value chain the needs of our clients’ internal stakeholders.

Demonstrate positive health economic benefits and secure uptake

To achieve positive pricing, reimbursement and access outcomes, pharmaceutical products and medical devices must now demonstrate and communicate economic value, beyond clinical efficacy and safety, to a variety of stakeholders. Kinapse brings deep understanding of effective networks in our “home markets” of UK and India, whilst leveraging our partner presence in the Middle East, Asia Pacific and Latin America to deliver on projects in emerging markets.

Optimise resources

Resource-intensive routine tasks take up significant time and pressurise over-loaded, highly skilled staff. Use of global sourcing can help ensure that the skilled staff are instead able to concentrate on the most value-adding activities.

Examples of projects include:

Consulting:

  • Organisational strategy consulting
  • Organisation & interface design
  • Integrating Market Access into Development planning
  • Resource planning and management
  • Performance management including scorecards & benchmarking
  • Market Access capability building across functions, regions and affiliates
  • Training and education design & delivery
  • Change and program management
  • Product strategy consulting
  • Market Access product strategy
  • Decision-maker and market analyses
  • HTA intelligence updates

Outsourcing:

  • Literature reviews
  • Manuscript writing
  • Value dossier development
  • Poster/slide development for scientific presentations
  • Market Support collateral with HEOR focus
  • Sales Force training material

The following are Senior Members of our Market Access services team:

We recently published our white paper on “Market Access Opportunities in India“. This paper has been carried out by some prominent online magazines:

- read it on express pharma

- read it on healtheconomicsdigest